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Find what people are searching for on Amazon, and align your product listings with those terms. Enter a broad description of your product into Ahrefs' Amazon Keyword Tool and check one of the five keyword ideas reports to see the most popular related search terms. Given that we have nearly million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword ideas. That can be overwhelming, so use the inbuilt filters to refine by monthly search volume, clicks, and more. But whereas most tools pull this data from Amazon autocomplete and Google Keyword Planner—neither of which are particularly reliable—our data comes from analyzing the browsing habits of thousands of real Amazon users known as Clickstream data.